We make sure that our content is backed by science

Information that you can trust & understand

All the information that we provide is backed by scientific research and medical expertise.

We strive to guide you with reliable and practical support that you know is that it is both trustworthy and accessible. We'll never dumb things down. Instead, we make sure that you get information that is understandable and inclusive, without compromising on accuracy.

Here's how we do it.

Accuracy & trust

With so much conflicting information out there, how do you know what's right? The internet is a wealth of knowledge, but often it can be confusing – and even overwhelming.

That's why we do the hard work for you. Our dedicated staff and team of clinicians, scientists and researchers stay up to date with the latest knowledge, and only provide you with the best.

We know that the best way to manage chronic pain is through a multidisciplinary approach. And we know that you are an individual, multifaceted person. That's why we consider all aspects of your journey, from your symptoms and how they impact your life, to getting a diagnosis, right through to trying and perfecting your treatments.

• Writers are trained scientists and people with lived experience.
• Content is evidence-based and reviewed by medical and pain science experts.
• Partners, people and brands who we mention must uphold rigorous standards and are equally-dedicated to honest and accurate, person-centered care.
• We consider all aspects of your health and wellbeing. Everything from physical treatments – such as pain medication and physiotherapy – to lifestyle – such as nutrition and relationships – to psychological and social support.

Accessibility & inclusivity

Everyone is different, and that needs to be recognized and celebrated!

Medical information can be complex, and what's right for you needs to take into consideration the intersections at which you stand. That's why we work hard to gather everything that you need to know, and distill it down into content that is easy to understand.

We always want to speak to you with a voice that is warm, empathetic and wise. We also speak with courage, respect and inclusive language.

So many of our team have stood in your shoes, so we know what it can be like. And we know that you are strong and have the power to better manage your condition. We're here, supporting you every step of the way.

• You are always front of mind. Based on feedback and requests from our community, we create content that you want to hear, in a way that makes sense to you and is inclusive to the unique person who you are.
• We reach out to diversity experts to make sure that we grow as knowledge and language progresses. We will never judge, blame or allow stigmas and stereotyping.
• We aim to recognize and respect the full spectrums that make up the human experience (ages, genders, sexualities, cultural backgrounds and so on), and seek out the experiences of people from all walks of life.
• We stay up to date with digital accessibility through the Web Content Accessibility Guidelines (WCAG) guidelines. This includes providing alternate text for images, and written transcripts for video and audio content.

Our content and digital platforms are designed to be usable and safe for everyone, whatever your needs, personal circumstances or technology. And we're always working to improve them. If you find something that doesn't work or sit right for you, please let us know so that we can fix it.

Ongoing checks & updates

Medicine is constantly evolving. What was accepted practice 20 years ago can look prehistoric today!

To stay relevant and correct, our team of clinicians and experts keep up to date with medical knowledge and we regularly review our content and update information as things change.

• Each article is dated so you know when it was last reviewed and fact-checked by an expert.
• You can read more about the writer and the reviewer and check their credentials.
• All content is referenced, so you know where we get our information, and can read more if you wish.
• Regular updates to our website, emails and app content means that new knowledge and treatments are quickly researched and shared.
• We welcome feedback from you, our community, and industry experts and respond quickly to update any content that is flagged as unclear, outdated, or that needs a language refresh.

Feedback

Our goal is to help millions of people in pain get their lives back. We aim to make the best treatment your first-line option, with digital healthcare and community in your pocket.

We do so with wisdom and courage, and provide information that is community-minded and empowering.

We love to hear from you. If you ever find anything that doesn’t seem quite right, or if you have questions or suggestions, please reach out to us.